So, I’ll be the first to admit I’m not all that great when it comes to mechanical things, and I have never actually owned a lawn mower of my own, so when I say I spent my weekend working on lawnmowers, what I mean is I spent some time drawing an illustration of a lawn mower, in this case a commercial style ride-on lawnmower, and also creating a host of marketing and promotional items featuring this lawnmower in my Zazzle store like these car or truck magnetic signs:
I noticed that a lot of the flyers and other ready-made marketing stuff that I was seeing for landscapers and landscaping businesses on Zazzle tended more toward the cutesy with clip-art lawnmower illustrations, that didn’t really look like something a landscaping company would use. So, I wanted to create a more realistic style illustration.
Sure, you could spend the time fighting with your computer software and your printer to try and create a flyer of your own at home, but most landscapers that I know are too busy out mowing lawns to spend time on something like that. Zazzle actually has very reasonable prices for their pre-made flyers, less than a dollar each, which if you look at the price of printer toner these days means it’s actually cheaper than trying to print your own flyer at home and you won’t have to waste any time fighting with technology.
Creating a flyer using one of these templates on Zazzle is actually pretty painless. You just need to fill in your information in each of the blanks, and you’ll see the flyer customized with all of your details. One tip: if using one of these flyers with the tear off strips enter your business name then hit return (or enter) to go to the next line and type your phone number so it displays correctly. By the way, one caveat. With these tear off strip style flyers you will have to grab a pair of scissors to cut little slices between each strip as the paper does not come pre-cut or perforated.
Flyers are a really simple and cost-effective way to promote your business. They’re great for hanging up in coffee shops and on other community bulletin boards where you are allowed to post promotional signs. It’s a tried and true method for finding some new customers for your business.
When I was creating my line of lawnmower and landscaping themed products on Zazzle, I went with two color schemes. The simple, classic navy blue on white and a more colorful maroon, orange and cream color palette.
Besides the tried and true take-a-phone-number style flyer, another amazingly cost effective form of marketing is to send out postcards. Postcards are nice because they can be eye-catching, and because they can be mailed with a postcard stamp they cost a little less to mail out than a regular letter and have the added benefit of not having to worry about sealing up envelopes.
One way to use postcards to promote your own landscaping business is to send them to the neighbors of your current customers. The next time you’re over in that neighborhood working jot down the street numbers of other houses on the road, or better yet, bring along a helper to make a list of the other street numbers on the block. Postcards can be addressed to “Current Resident” followed by the street address, city, state and zip code. Picking up more customers on a road where you are already working just makes good sense!
You can check out the full range of products I have available featuring my lawnmower design in my Landscaping Business Flyers, Business Cards & More Collection on Zazzle.
By the way to complete my lawn mowing, grass cutting themed weekend, we ended up streaming the older movie Lawn Dogs the other night. It’s about a young man who is from the wrong side of the tracks (or the wrong side of the train as the case may be) who earns a living mowing lawns in a fancy development where he befriends a strange and imaginative little girl. The movie is decidedly weird, and I can’t really recommend it, plus if you’re like me and get upset by animal abuse in films, I’d advise you to steer clear of this flick. Anyway, I think it’s safe to say I got lawnmowers out of my system and I’m ready to move on to my next design project.